Over the last few years, local Internet marketing has been on an upward trend. More people are using social media sites, the search engines and local directories to find local businesses in their area. Whether your business is locally based or you manage a national company, ITC can help you attract local customers and clients while also helping you create a strong local online presence. Here are the components of local Internet marketing that we feel are the most important.
A large number of local users rely the search engines to find businesses in their area. Itís reported that 70 percent of users that search from mobile devices usually take some kind of action within an hour. Thatís why it is important to use local SEO (search engine optimization) to target local search phrases that are relevant to your business and attract these users.
SEO is the process of optimizing various factors so that your website gets ranked highly for your desired search terms. Local SEO is similar to a regular SEO strategy in concept but very different in how itís implemented. For one, the local search results are listed differently. Your website will display your business name, address and phone number. Youíll be able to display pictures of your business and get your business listed in Google maps so that users can find your geographical location.
The ranking factors are also different. To get your website ranked in the top positions, you will need to acquire citations in addition to backlinks. Other factors such as the number of reviews, frequency of posts from your Google+ account, number of +1s from Google+ users , and the number of check-ins via social network sites also make a big impact. The point is that local SEO requires a total different strategy from your standard SEO.
Social media is also important to local Internet marketing. Social media sites have built in systems that make it easy for businesses to use word of mouth marketing. Some of the common features include sharing posts, voting for a business, ìlikingî a business, and even checking in to a business. This presents an opportunity where even businesses with a small online presence can build a following fairly quickly.
More consumers are starting to look to social media sites for recommendations and reviews as well. In fact, 70 percent of consumers are more likely to go to a local business if theyíve come across it on a social media site, especially if they were referred by somebody in their network. They also tend to trust businesses with social media accounts because they can interact with the business and see what others are saying.