Our powerful SEO strategies and services can open up new opportunities for your business in Los Angeles, the rest of the country, and globally. As one of the best SEO companies in Los Angeles or anywhere else, ITC offers plans customized to fit the scale, growth, customer base and potential of your business. Never trust guarantees on immediate results; the best SEO services create a snowball effect, not an avalanche.
By using specifically targeted keywords, expertly written content, the latest technology to track results and map future paths to success, we create a robust, effective and comprehensive approach to your business.
We don’t use grandma’s hand-me-down cookie-cutters to churn out some antiquated, half-baked strategy, but we aren’t a bunch of quirky kids playing with their new toys, either.
When you want your business’ online presence under professional guidance, come to ITC of Los Angeles.
SEO is an acronym for search engine optimization. SEO involves the creation of useful web content that attracts both readers and search engines. It is a complex and ever-changing formula that expands with technological improvements to search engines.
At ITC in Los Angeles, our SEO strategies stay abreast of these developments, pruning some parts and expanding elsewhere.
Google, Bing and other search engines use robots to crawl over the entire Internet. These ‘bots, as they are often called, harvest all the information they find, utilizing various criteria to determine what pages and companies are most relevant to which search terms. Based on these results, a website can find itself in the #1 spot for certain terms, like “best plumber in Los Angeles,” or buried under millions of other pages.
Pardon the jargon, but SEO uses a combination of keywords, meta-tags and backlinks, among others, to make a website attractive to search engine ‘bots. Search engines, like Google, don’t release the exact ways in which their ‘bots choose the best sites, so it takes experience, experimentation and expertise to feel out the best SEO practices. That’s why you’ll find these things in abundance at our Los Angeles offices.
Most importantly, SEO is not advertising. It does not turn off readers like more aggressive forms of marketing you may see online or while driving around Los Angeles. Instead, the best SEO companies provide the information that prospective customers are already searching for.
SEO in Los Angeles often means specific SEO strategies for locales. SEO isn’t only for Los Angeles.
We don't have a one-size-fits-all strategy for SEO. Each client requires an industry-specific plan that considers their competition as well as their individual services. Our plan can target people who are interested in your industry and desire what you have to offer. We can also target by location, from Chinatown to Los Angeles to California on up, age group and special interest group. We tailor a unique SEO content and distribution plan for each of our clients based on their target market, the size of their business and their industry-specific needs. Our clients offering services in Los Angeles, for example, receive SEO services specific to Los Angeles.
Identifying low competition, high search volume keywords is the first step to good SEO. Incorporating meta-tags that are equally interesting to both search engines and readers is also vital to getting search engine users to click on your listing. Meta-tags, also called meta descriptions, are the couple sentences you’ll see under the link to any given page in search results. Generally, these provide an enticing summary of the page to which the link connects. We assist our clients by creating meta-tags and content that addresses the criteria of both readers and search engines.
Backlinks are one of the most important parts of SEO in Los Angeles or anywhere else and play a large part in our strategies. The more sites online that post links to yours, the more interconnected your site becomes. Search engines can track this. The more backlinks you have, the more reputable and popular your site becomes, and, consequently, the higher your site appears in search results.
SEO optimization can also include backlinks from online trade magazines and various industry specific blogs and publications. The most powerful backlinks involve linking from large and reputable sites, including news sites.
One of the biggest tools in the toolbox of SEO is content marketing. Content takes your website beyond the traditional website information; i.e., beyond the home page and about us pages, website content should include blogs, instructional articles, press releases and more.
The best SEO writing in Los Angeles is informative and optimized for the reader, not just the search engine. While search engines don't read in the same way as humans, they are increasingly capable of discerning an informative website or article from spam in many of the same ways that humans do. New advancements at Google have, in fact derailed those old-style, repetitive SEO spammers. The new innovations included in Penguin and Panda, have successfully improved Internet content in Los Angeles and beyond and increased the demand for truly talented SEO writers. The new SEO writers in our Los Angeles office build content that is informative, easy to read and fascinating to the reader.
SEO content writers must evolve with the technology, and new content must be added to accommodate new search engine policies. Today's SEO content is engaging, non-repetitive and attracts readers with catchy titles. It informs readers about your products and services in an educational way, without hard-selling them. SEO content does not pop up, hide the page or otherwise annoy the Los Angeles reader. Instead it attracts people to read it because they want to.
Cheating the system by posting content overflowing with keywords and filler may give you a quick bump in search result rankings, but you’ll pay for it later. Not only will this type of content cause readers to lose trust in your brand, leave the page and remember to ignore it later, search engines will eventually bust you for it. Obviously, the short-term results can be tempting, but the damage this causes to your company can be extensive and long-lasting.
Even if the content on your website is written well, avoids trying to cheat its way into popularity and generates traffic, you can’t rest on your laurels. Search engines want new content on your site frequently. Regular updates show ‘bots, and customers from Los Angeles and the rest of the world, that your company is active and engaged in your online presence.
Organic results are search results that spring purely from SEO webpage content, not paid consideration. The importance of interesting, original and well-written material escalates as search engines become more intelligent in how their ‘bots rank content. In fact, Content covers more than simply the words written on a page. It requires proper image-sizing, headers and more.
That doesn’t mean you can get away with ignoring proper keyword targeting and strategic placement for maximum effectiveness; you need to match writing chops with SEO expertise. Hiring homemakers and out-of-work English majors from Los Angeles to the Philippines or India for this stuff won’t cut it anymore.
The Search Engine Journal reports that 70 percent of all the links search engine users follow are organic results. Users ignore paid ads 70 to 80 percent of the time, scrolling to reveal the organic listings, but rarely going past the first page. In 75 percent of Google searches, only the first page of listings is ever viewed. That means your company has to beat out the competition and show up on the very first page in order to get attention, and it must do that on the weight of content, SEO and backlinks.
As Search Engine Journal explains, 93 percent of all online activity starts with a search engine. At least 65 to 70 percent of all search engine searches are performed on Google, which means it matters a great deal what Google's search engine bots think of your company. Satisfying Google may be all that some SEO companies in Los Angeles focus on, but that’s ignoring the other 30 percent of searches through engines like Bing. We don’t do “just enough” work; the best SEO services can maximize results in all engines concurrently.
SEO content may be added to your website in the form of instructional articles. It may also be distributed to industry-related sites, news sites and blogs. Press releases and social media (Facebook, Twitter, Google+, Pinterest, etc.) are incorporated as well, spreading the word about your company's goods and services from Los Angeles on to the rest of the world, and providing the backlinks needed to give your page a boost.
SEO or search engine optimization involves much more than SEO keyword optimization for your website. ITC provides innovative SEO strategies that involve advanced content writing, linking, backlinking, localized target marketing (such as SEO for Los Angeles) and social media.
ITC will work for you! SEO consulting by ITC of Los Angeles can increase your web traffic, your web presence and your bottom line. Our SEO services build a strong foundation, so your business stays successful in the long haul.